That way, the search engine and its users have also contributed to absorbing more than 1.5 million tons of CO2 from the atmosphere. The Purpose network assists companies in remaining independent and purposeful in the long term perspective.Įcosia has planted more than 43 million trees since 2009, a forest area equivalent to 44,000 hectares or 61,000 soccer pitches. To irrevocably and in a legally binding way ensure the use of the company’s profits for the common good and protect Ecosia from being divested, Kroll donated shares to the Purpose foundation in autumn 2018. This allows us to make a real difference”, says Ecosia’s founder and CEO Christian Kroll explaining the mission of this green search engine alternative from Germany. At Ecosia, we use those profits to plant trees, capitalizing on an established system to make reforestation scalable. The profits made in the industry are immense. Search engines make money whenever users click on ads. Trees play a key role in mitigating the effects of climate change. “I founded Ecosia almost 9 years ago because I wanted to offer internet users a green alternative to conventional search engines. Ecosia creates transparency by publishing monthly financial reports showing users how much money it made and how much money it was able to channel into the support of the different reforestation projects. Their employees initiated and implemented the project in just a few weeks’ time thereby demonstrating that sustainability does not only originate from the people within the wholesale company but can also be scaled-up and made visible with the help of technology.įounded in December 2009, the search engine Ecosia allows users to do good deeds during their web search – at no extra cost and without any additional effort: the search engine uses at least 80% of its profits from search ad revenue for planting trees. The idea of using Ecosia as the search engine for METRO was introduced by METRO-NOM, the tech unit of METRO. I look forward to leveraging the full potential of this green cooperation”, continues Hutmacher. Since June, we have planted more than 5,500 trees. No additional effort in their daily work routines is needed on the part of the employees, but the impact is huge. “Since June, each of our search processes has contributed to supporting reforestation projects around the world on a daily basis. At METRO, too, internet search engines are used hundreds of times every day. “Steering METRO towards sustainability means identifying the potential for change also in the small things that make up our everyday working life”, says Heiko Hutmacher, Member of the Management Board of METRO AG responsible for Sustainability.
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